EssilorLuxottica and Jimmy Choo announce a ten-year licensing agreement
Charenton-le-Pont, France and London, UK (June 29, 2023 – 8:00 am CEST) – EssilorLuxottica and Jimmy Choo announced today that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Jimmy Choo Eyewear.
The agreement will be effective from January 1, 2024 until December 31, 2028, with an automatic renewal option of an additional five years. The first collection under the agreement will be available on the market from Q1 2024.
The agreement combines Jimmy Choo’s glamourous style and playfully daring spirit with the unique craftsmanship, innovation capabilities, and expertise of EssilorLuxottica. The collections will be developed under the leadership of Jimmy Choo Creative Director Sandra Choi.
The partnership brings Jimmy Choo Eyewear into a new era, with a commitment to the continuous pursuit of excellence that embodies the Jimmy Choo approach to luxury.
Francesco Milleri, Chairman and CEO of EssilorLuxottica said: “We are excited to embark on this new journey with Jimmy Choo, a pioneer in the art of celebrity styling and the global luxury business. Together, we will design innovative luxury eyewear collections that will embody the best of the brand’s artistic vision and signature glamour. In turn, our collaboration will further strengthen the high-luxury segment in the eyewear category.”
Hannah Colman, CEO at Jimmy Choo said: “We are thrilled to be partnering with EssilorLuxottica combining our shared expertise in accessories and eyewear categories to bring to life the essence of Jimmy Choo’s glamorous and confident aesthetic.”
